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Results: 4
Demystifying the Communication-Driven Usefulness Hypothesis
Healthcare insurance applications are increasingly vital to and have gained popularity with consumers. Previous information systems research featured perceived ease of use and perceived usefulness as key independent variables to...
Published by: IGI Global
Are You Hooked on Paid Music Streaming?
The proliferation of free on-demand music streaming services (e.g., Spotify) is offsetting the traditional revenue sources (e.g., purchases of downloads or CDs) of the music industry. In order to increase revenue and sustain...
Published by: IGI Global
Medical Tourism for Cosmetic Procedures
Medical tourism, especially cosmetic surgery in South Korea, is popular amongst Thai youths. Like their counterparts around the world, they rely on web resources—in particular, online health discussion forums typically offering...
Published by: IGI Global
An Item Response Theory Approach to Enhance Peer Assessment Effectiveness in Massive Open Online Courses
Massive open on-line courses (MOOCs) are effective and flexible resources to educate, train, and empower populations. Peer assessment (PA) provides a powerful pedagogical strategy to support educational activities and foster...
Published by: IGI Global